Why craft beer is sweeping the nation

Every year, around the first week of February, the entire world of football spectators gathers to watch the game that seems to be the most important. Along with the meeting of minds are the usual staples: chips, gravy, meat and cheese products, and … craft beer?

Oddly enough, despite the fact that ‘The Big Game’ is full of commercials touting the greatness of some of the most recognizable beers on the planet, the explosion of craft beer is sweeping the nation in a way that has put in Alert the big beer players. What once seemed like a little hobby that made some local noise is now a full-blown movement with little to indicate a slowdown.

If you are a beer drinker, you are probably a fan of a particular brand. Maybe it has a nostalgic quality to it, or maybe it’s what is most often cold in your fridge. Either way, you’re a one-brand type of person. What’s so cool about craft beer? Is it worth a look?

Here are some of the key reasons craft beer is starting to make a name for itself in the cooler section near you:

Growing market share – Almost every year has shown a significant increase in the profitability of craft beer in the United States. With increases reaching into the double digits, it’s no wonder a novice brewer wants to strike while iron is hot in the adult beverage market.

There is a beer for all seasons – If you drink the usual beers, the taste is safe at any time of the year and wherever you drink it. Craft beers are unique because they are made to work with the flavors of the season. For example, summer may be a smelly season, while fall may require further fermentation of barrel-aged fruit.

Celebrate the entrepreneurial spirit – If there is one thing we celebrate in this country, it is when the little one with the big heart goes for it. Craft brewers are ‘the little guy’, going out of their way to be with the biggest beer producers in the world. They work hard, they spend their entire lives doing something they’re proud of, and if they make honest money from all of that, that’s something to hang your hat on.

The craft beer movement is more than just a bunch of bearded hipster dudes who like to make beer at home. It’s about celebrating the things that make us love being our own boss, finding a sense of financial peace for our family, and enjoying a good beer no matter what time of year. It’s about seeing what’s beyond high-priced commercials and flashy marketing. Craft beer is a celebration of the old world and its simple forms while embracing the excitement of experimenting with a new world of flavors. So, while drinking your same old beer, it might be time to rethink what the snack is all about. Your taste buds will thank you.