Why content marketing and SEO go hand in hand

Content marketing and SEO are two frequently used terms and widely discussed topics in digital marketing. What eludes the most is how they work together and the importance of it. First, let’s take a look at both separately.

SEO: It stands for search engine optimization. This is a series of approaches made to improve search visibility, ranking, and also the traffic that enters a page of a website. Ways to achieve this are by optimizing meta tags, title tags, link building, backlinks, using strategic keywords, and much more. Most of the website traffic starts with a search. Therefore, it is important that a brand building strategy includes SEO.

Content Marketing – First of all, content can exist in various forms: blogs, infographics, podcasts, videos, and much more. No matter the form, you have to attract, engage and inform with valuable content. Content marketing is a broader approach that, along with SEO, is part of your digital marketing strategy.

A digital marketing agency must remember that planning a content strategy that effectively integrates SEO as part of it works well not only for the target audience, but also for Google and other search engines. Here are the reasons why closely linked content strategy and SEO ensure the success of your inbound marketing strategy and brand strategy as well:

1. SEO questions. Content responses.

First, link building, possibly the most important factor to consider in your SEO strategy. Simply put, getting other websites to link to your website is called link building. How does it help? Drive referral traffic and increase site authority and ranking. When multiple reliable backlinks are made to your website, the major search engines rank your website pages higher. Effective backlinks are created with high-quality content. What qualifies as high-quality content? Relevant and interesting content that is shareable and persuasive. When your content is compelling, the likelihood that other sites will link to your website is higher. The other strategy to improve your website ranking is to create guest posts. These posts are placed on external high domain authority sites along with a bio and must include a link to your website.

2. SEO leads. The content continues.

The important words and phrases that allow people to find your content and website through various search engines (including Google) are called keywords. They are the most important component of SEO. Each business or site will have unique keywords specific to their business or field. Keyword strategy involves including keywords and keyword groups in title tags, URLs, and meta descriptions so that people can easily find your business simply by searching for it. In addition to this, keywords need to be incorporated into the content strategy as part of landing pages and blog posts. Essentially, SEO plans the keywords to be delivered and the content delivers them.

3.SEO is forever. The content continues to deliver.

SEO is not a one-time permanent process. It is one in progress. It requires constant maintenance. This is because Google is constantly demanding fresh content. Recently updated pages with quality content are consistently indexed and rank higher in the SERP (Search Engine Results Page). That’s why the majority of B2B marketers (close to 72%) and digital marketing agencies are producing more content than a year ago. The only way to target and engage your audience is to regularly post compelling content.

One could go as far as to say that SEO and content are sides of the same coin. One doesn’t work well without the other. Finding a workable balance between the two parts forms an effective entry strategy. You get more traffic, rank your website higher, and compel your target audience to keep coming back for more.