SEO Best Practices: Why Page Loading Speed Matters
We can all relate to a website that simply stops before loading content, or in another typical scenario, experience content that loads painfully slow. Most of us agree that either experience is upsetting. But beyond the annoying web visitors, let’s find out what the real consequences are for a slow website.
Show me the money
Once you assign a dollar value to speed, it becomes very clear in terms of real costs why the long-lasting visitor perception and experience of page speed is directly related to customer service and brand equity. .
For example, KISSmetrics presented statistics from Akamai that studied the dollar cost of speed in relation to page conversions. They found a 1 second delay in page response time, which translates to a 7% increase in page abandonment. The trick here is that page abandonment grows exponentially as seconds are added, so a 4 second delay results in about 28% page abandonment, which means your website is slow. causing a hemorrhage of visitors and potential revenue at an alarming rate.
This might not seem like a big deal if you measure things like downloads and other calls to action where speed is not considered a critical metric, but it is an important metric when applied to an ecommerce site making $ 100,000 per day.
Think about it; a 1 second delay on the page could cost you $ 2.5 million in lost sales per year. Additionally, page speed is an important online metric for both customer service perception and brand quality.
Check your website speed
What does speed mean for website administrators in 2018 and beyond? Do not ignore it! Do everything in your power to increase the page speed of your website for both desktop and mobile sites. If your website is responsive, make sure it works well on every device imaginable. If you test your website and find that it is not optimal, contact a competent web developer who knows how to optimize your website speed. It’s more affordable than most other SEO efforts, and you have nothing to lose but customers, right?
Use Google’s PageSpeed Insights tool to see your score and take note of any tips they may give you in the results. Second, look at your page size, as many sites are crowded these days. Try to trim as much as you can by optimizing images, compressing code, and loading fewer external scripts and ads.
Maybe it’s time to let the most egregious designer “hotties” bloat your website and go for a more minimalist approach. What customers like best about your site is the content and how quickly they can see it.
Google loves speed too
Speed is most critical when web visitors are using mobile devices, but desktop web sites are not free. Google takes note of optimizing its website for all devices, and poor results lower search ranking automatically using its Page Rank algorithms. If your website speed is annoying enough to get Google’s attention, then your user experience is sure to be in the bathroom too.
Of course, there are more than 200 factors that make up the ranking of a Google page; however, not all items are weighted uniformly or do not even come close to the importance of speed. Yes, your website needs to be responsive so that it can work well on all kinds of devices. Yes, you must have a security certificate whether you are doing e-commerce or not. And yes, you need to optimize your website for speed. Once these things are in order, you can continue to add to the list, but these items are the most important after great content, which will always be number one.