Niche Knowledge: 5 Things You Should Know

When you’re just starting out in internet marketing, one of the hardest things to do can be deciding which niche market you’re going to target.

I know that when I started out, I went from having no idea what area I was going to go into to being bombarded by so many different niche markets that my head was spinning at the prospect of picking just one or two.

With that in mind, I’m going to look at some of the various types of niche markets available to you, as well as a few other things you’ll need to consider, with the intention of shedding a bit of light on the subject, and hopefully as a result. make the whole process of choosing a niche a little easier for you.

1. Try traditional niche markets

Traditional niche markets fall into three main categories

• Health & Beauty

• Creation of wealth

• Lifestyle

Each of these markets has been around much longer than the Internet and will always be in demand. In fact, these markets have been around since before the beginning of commercialization itself.

For example, people are always looking to improve their health, this could be overall health, or dealing with a health condition they have to live with, such as diabetes, high blood pressure, back pain, asthma, or IBS, to name just a few. .

Maybe you’re more interested in the physical side of things, again the scope of this market is huge and in demand. People are always looking for ways to exercise at home or shorten their time in the gym with different ways to get maximum results in the shortest possible time. Many of these gym goers are looking for ways to gain weight or build muscle.

Which brings me nicely to what is probably the biggest area under the health and fitness banner, this is weight loss. The global weight loss market is estimated to be worth £220m with an estimated 29m Brits trying to lose weight in the last year alone and with obesity on the rise this market is only going to get bigger. With that in mind, there is always a market that will be hungry for information in this area.

In the same way, people are always looking to make more money, perhaps they have retired and want something to fill their time and supplement their pension, or they could be looking for something to do as a hobby that can generate a little extra money. to supplement their salaries. It could be, they have dreams of leaving the drudgery of 9 to 5 and starting out on their own. As with health and fitness, wealth building is a huge market with numerous possibilities.

Similarly lifestyle is an area that people constantly want to improve, this again covers a wide range of topics, quitting smoking or drinking could also be covered under the health and fitness tagline but tends to fall under lifestyle as well as sleep improvement and stress management. You could also look into relaxation and meditation techniques, as well as the very popular relationship niche. So as you can see, a large number of people will always be looking for solutions within this market.

In conclusion, the marketplaces I’ve mentioned are a fantastic place to start if you’re thinking of getting into internet marketing, or even if you’re already up and looking to explore a new niche, then these are huge marketplaces for you to tap into.

2. Solve people’s problems

Every person who is into internet marketing brings with them a wealth of knowledge, and if you think this is not true for you, then you are wrong. We all have things we’re passionate about or knowledgeable about, it could be a hobby you’ve been doing for years or maybe you do a job where you’ve gained knowledge that could be passed on to the less-initiated: insider information, tricks of the trade , etc. You can use what you know or love to help solve other people’s problems. Even if you don’t have all the answers, with internet access you have all the experts in your chosen subject at your fingertips – just google it! And if you are solving a problem, you are helping someone. If you are helping someone, you can get paid for your time and effort.

Every day, people all over the world are looking for answers to problems they may be having, on every subject under the sun. You do not believe me? try googling ‘how to make my bread rise’ and you’ll get over 5.6 million results, or try ‘how to improve my golf swing’ and you’ll get over 1.25 million results, or try something more obscure like ‘How to stop my dog ​​from barking’ and you get more than 770,000 results. What I’m trying to say here is that regardless of what you know, there is someone out there looking for answers to problems in that particular area.

If you can provide a solution to people who are looking for answers, in a way that they can easily access, then you can get paid to do it.

One of the easiest ways to do this is to produce an eBook, and with websites like Amazon Kindle DirectPublishing; https://kdp.amazon.com Now it’s easier than ever to get your eBook to market. Adding an audio or video version as well will greatly improve its widespread appeal.

Do your research properly and you can easily find the most common problems in your chosen niche. A very good way to find the problems that people need to solve is to go directly to the market itself. One of the best places to look may be online forums dedicated to your chosen subject, you’ll find numerous people here looking for answers to a myriad of problems. Sites like Yahoo Answers are also a great way to find out what problems people are facing. If you want, you can always go and survey people in your chosen niche.

This is not only a great way to find out what problems people need to solve, but it is also very valuable to you because people basically tell you what product they need. All you have to do is give it to him.

3. Do your research

Research within your chosen niche is vital. It’s important because it tells you what the market is thinking and, more importantly, what it wants. It also tells you if the demand is great enough to make it worth your time and effort in creating products that that particular market is asking for.

By going directly to market, you can find out what problems they’re facing, what solutions they’ve tried, what has and hasn’t worked, gain better insight into what people want, and be better positioned to provide a solution. in a directed manner.

If you already have a list, great, send them a short questionnaire via email, ask them about what they want to learn, what problems they have (short term and long term), what kind of information they need.

A great way to find a niche is to use the Google Keyword Tool https://adwords.google.com/select/KeywordToolExternal You can see how many people are searching for a specific word or phrase, this is an invaluable tool for determining if there is a demand for the niche you are considering. If there are 10,000 searches per month or more and very little competition from advertisers, you may have found a niche that is ready and waiting to be tapped.

4. Keep looking

It is important as an internet marketer to be constantly on the lookout for new ideas and to continue to look for new niches and markets that you can potentially tap into, this will not only increase the number of income streams you have but also ensure that you are not putting all their eggs in a basket if a niche area starts to decline. With that being said, don’t give up on a niche just because you’ve had a successful product. If a product has worked then there is the potential to sell more, continue in that same niche until you have 4 or 5 good products making you money.

Don’t forget to maintain a constant relationship with your existing buyers, send emails at least once a month, send them offers, upsells and other products that you think might interest them. Remember that it is easier and cheaper to sell to someone who has already been a customer than it is to sell to a complete stranger.

You are surrounded by places where you can get inspired for new niche markets. Try going to the magazine section of your local store, look at the various magazines for sale and the topics they cover, chances are if there is a magazine for that, it probably has enough potential buyers to be a niche worthwhile market.

As I mentioned earlier, you can also find inspiration by playing around with the Google Ads Keyword Tool.

5. Go deeper

What I mean by this is simply finding more specific fields of interest within your chosen niche. For example, maybe your niche is the beauty market, so your more specific areas within this market could be hair or nails, looking younger, or even the makeup niche.

Taking the makeup niche as an example, you can limit it to things like applying lipstick, foundation for different skin types, or eye makeup.

Let’s say you decide to create products on top of eye makeup. If you’re somewhat of an expert on this topic, then great, turn what you know into an ebook or step-by-step video tutorial. If not, don’t worry, you could interview experts in this area and maybe record the interview and produce your product from this.

By digging deeper and being more precise, you could really make the most of your chosen niche, and since you’re being very specific, you can open up a whole world of possibilities to build on. Remember that people love to learn from experts and attention to detail will pay off.

It’s also a good idea to think laterally within your niche and consider what other products or services people might be interested in. As I mentioned earlier, if people have already bought from you, suggest other products you think they might be interested in or offer them an upsell on another higher-priced product.

Finally, be sure to take careful notes of what works and what doesn’t, then maybe see how you can use what works in the future and if you can fix the things that don’t work or if you need to throw them away. and try a different approach.