How to make a good flyer

Before we get to how to make a good steering wheel, we need to understand the strategy behind a high-quality one. Here’s a basic rundown of a door hanger. As you can see, we don’t have a lot of room to work. This means that we have to choose our words carefully. The first line you see is the largest and is meant to grab the viewer’s attention and qualify them.

Right away the person knows what we are trying to sell here. Private Works Management Services. Just below, you’ll see an image of a house that would resemble our target client. Below is a brief description that bolsters credibility by mentioning years of experience with all kinds of projects.

Anyone looking to renovate their home will identify with this brochure immediately. We ask them the question “Do you have a project in mind?”, always qualifying them. The next line tells them what we want them to do, which is call for a consultation.

Door hangers work great compared to regular steering wheels. For one, you won’t have to worry about your message getting lost in the mail. The direct mail route is often expensive, and your ad will compete with priority mail like bills. On the other hand, everyone has a front door and your ad will get their full attention.

Flyer Title Examples
Arguably, the title is the most important part of the flyer. Some people spend most of their time trying to choose the right image that will capture the customer’s attention and dazzle them with their creativity. Sounds good. It’s just not the case.

The reality is that we have 1 second to capture the attention of the person we are trying to reach. We need to talk about what THEY want instead of what we are offering. In the example above, Private Construction Management might not be an ideal headline. Instead, we could have said something like “Do you have a construction project in mind?”

It may or may not be well received. The key is to capture attention and weed out anyone who won’t buy from us while selecting those who will. We could write an entire book on choosing the right title, but adhering to a few guidelines should set you on the right track. The following are some good examples of headlines for flyers or any advertisement in general.

How-To Headline: People love to learn and the How-To Headline is everywhere. How to hire a good construction management company. How to make a million dollars in 20 minutes. You’ve seen it before. Works.

Question Headline: Same as suggested above. Asking a question engages the reader and makes them answer it subliminally or consciously. Either way, we have them communicating with us only through the headline.

Testimonials: Testimonials are great anywhere. They reinforce your brand and your authority. Nobody wants to buy from the new kid on the block. They want someone tried and tested.

Crazy offer: A crazy offer can go a long way. A very long way. You should always have a crazy offer in your brochure regardless. If it’s good enough, it should be the first and biggest thing they see.

Choosing the best image for flyers
As we said earlier, finding the perfect image for your brochure isn’t as important as some people might think. A fun or creative image will get a positive response, but it won’t necessarily give us the exact answer that will generate sales for us.

Our image should flow well without our headline and service. If we’re advertising a taekwondo school, you can use a picture of kids in their GI uniforms.

An image like that will help people quickly identify what your service is and if it’s for them. The image must be able to function independently of its title, and vice versa.

The tone of the elevator
Flyers have limited amounts of space for words and images. We want to get in as much as we NEED to, not as much as we CAN. This is where a lot of people go wrong. They design their brochure to include every detailed explanation of what they do.

You must remember that the brochure should not serve as an alternative to your website. Your website is where your customers will go if they want a deeper understanding of your company and your services/products.

The next section to include in your brochure is a brief description of what you do and why they should choose you. In short, it’s a little elevator pitch about his company.

“We manage construction projects for homeowners and have done so for over 20 years.” Simple but effective. At this point, we have a headline, a photo, and a short elevator pitch that will help us deliver the coup de grace.

How to make a good flyer or offer
How to make a good flyer is based on the offer you give. An incredible offer has a time limit and you simply cannot pass it up. These brochures receive a success rate of over 8-10%. You really need to be able to give tremendous value, or you won’t get too many responses.

A simple brochure with no offer can expect a 1% conversion rate. This means that we will convert 1% of the people who see our flyers into paying customers. You send 10,000 and 100 customers return. Pretty simple stuff.

If you put up a great offer, you might see anywhere from 800 to 1000 customers out of 10,000 flyers. Suddenly, it makes a lot of sense to give away a great deal. Restaurants, for example, would greatly benefit from offering a free appetizer. They may lose some gains in the short term, but they will win in the long term.

Flyer Campaign Strategy
A good design is useless without a good distribution strategy. We know that brochure advertising is a numbers game, so we need to choose our target customers carefully. A restaurant might benefit more from home delivery rather than street promotion. That’s not to say that a restaurant shouldn’t use street promotion as part of its campaign. However, if you don’t have enough foot traffic near your restaurant to justify it, you’re better off just targeting houses in the neighborhood.

These customers are going to be your loyal repeat customers. The cost of acquiring one of them is inconsequential in relation to the value they will provide as a customer for life. For homes, door hangers work best. The reason is that other flyers need to be placed in other places near the house. They may be stuck in the mailbox or squeezed between the door frame. On the other hand, a door hanger goes on the doorknob. Basically, to get into your house, they will remove you from the door and look at you for about a second.

They should be able to see exactly what you’re offering, how much, and what they have to do to redeem the offer. For example, you are advertising a pizzeria. A really good flyer for this type of strategy would be “Get a free slice of pizza with a pizza order and a soda.” The customer takes the flyer and sees that he gets a free slice of pizza and all he has to do is go buy 1 and a soda.