Don’t run ads on TV, just for a couple of weeks!
Now there is a simple, very simple solution to the myriad of top-down management scams that are happening right now.
And think of all the money you could save!
Don’t you think it’s time to teach these top-down management folks a lesson? Think about the damage they are doing to you and your brands, to the very concept of trust and relationship building. Plus, there would be huge PR benefits to you, the advertiser, by siding with your customers and doing something about the gruesome antics of top-down management media.
Besides the fact that they are already abusing the fledgling interactive capabilities of networks, and you certainly don’t want them to, interaction is where YOUR future is.
OK? So, let’s go over some of the latest top-down management mistakes,
all of them related to media / advertising in one way or another!
One: There’s the Conrad (whoops – sorry) Lord Conrad Black fiasco where they were described as “$ 60 million robbers in a tie.” Lord conrad
Black was compared to a bank robber, accusing him of “grabbing money” in his newspaper empire. Lord Black faces up to 101 years in jail and $ 164 million in fines if convicted of fraud, money laundering, obstruction of justice and
organized crime!
Two: Tessa Jowell, the Secretary of Culture, Media and Sport was reported to have expressed her anger at the fiasco of the interactive telephone entry with premium rates. She also felt that they should never forget the level of trust that people have in Public Service Stations “… and lose that trust at your own risk” !!
Incidentally, Ofcom has said that an investigation consists of proposing recommendations on “actions necessary to restore confidence.”
May we ask what about a prison sentence for top-down management?
Shows that have been caught up in the special rate scandal include ITV1’s primetime show ‘Dancing on Ice’, BBC One’s ‘Blue Peter’ and Channel 4’s ‘Richard and Judy’, as well as several others.
Ofcom’s investigation will also weigh the benefits and risks to broadcasters of using premium rate services in programs and analyze the respective editorial and compliance responsibilities of broadcasters, producers, and telecommunications network operators.
Three: Ofcom must consider whether BSkyB, the satellite broadcaster,
must be divided or separated into two distinct units as part of a
Investigation of competition in the pay television market. Sky is already facing a ministerial inquiry into the purchase of £ 940 million of a 17.9 per cent stake in ITV.
Four: Television watchdogs must take action against ITV, Channel 4, and other broadcasters who turn up the volume when ads appear. Deafening TV commercials have long been a concern
of consumers despite denials. However, it was found that the soundtracks of some ITV commercials had been artificially treated to highlight them.
Five: The libel case bought by Sir Martin Sorrell, the marketing mogul.
Sorrell was described as “the wealthy CEO of WPPMarketing Group who paid his ex-wife, not too long ago, more than £ 20 million in a divorce settlement.
There are several disturbing features about these gruesome top-down management incidents. The huge sums of money involved were made through massive advertising / marketing expenses.
The arrogance displayed by TDM is truly astonishing. Once again, it shows how they have depersonalized and dehumanized the entire world of advertising, marketing and media, and completely neglected the most important person in their world, their customers and their viewers!
It is no wonder that your customers know and understand what is happening, they understand that all this money is a brand tax, which they pay every time they buy one of your products.
So when you read / hear all this defamatory behavior, it’s another nail in your coffin, Mr. Customer. And that’s why you should set an example and remove all your advertising from television … Just for two weeks because that will give them a scare.
Then ask them to really explain what interactive communication is all about, because when you start implementing interactive advertising “Events”, that’s when you win …