5 Ways to Make Your Blog Posts Work Harder

Sometimes generating new content ideas is difficult. You know that Google and the other search engines reward fresh and consistently delivered content. This can be a difficult situation when the old head doesn’t generate ideas for new content.

Luckily, you’re probably sitting on a gold mine of new traffic right now…your old blog posts.

You can simply reuse your current posts to revamp them, giving you fresh traffic bait without much time or hassle. A big benefit here is speed. Reworking old blog posts doesn’t take anywhere near the time it takes to create new ones.

The following 5 practices are methods successful bloggers use to create more traffic, without creating entirely new content.

1. Link to other posts and pages on your blog

Google spiders love internal links. This is when you link from one page or content post on your site to another. This simple trick can keep readers on your site longer, alert your readers to relevant content, and also increase the average amount of time each visitor spends on your blog. All of those things are great for SEO, which means more free organic traffic.

2. Rework your titles

You may look at a previous blog post and think it’s pretty fabulous. You may not need any changes. You can have keywords and related words and phrases, your subheadings move the reader down the page, and you have a strong call to action. Why not just change the title? This is only recommended for posts that you think may perform poorly. There is no need to change something if it is not broken.

3. Share your popular blog posts on social media

It doesn’t matter how old they are. Your most popular blog posts are popular for a reason. Each month, take them back to the social media trenches where they can fight for you.

4. Make short posts longer

Did you know that posts that are 1,500 words or longer generate more traffic than shorter posts? This is free, generic traffic that you don’t have to pay for. Beef up the length of your current shorter posts, making them value-rich while you’re at it.

5. Improve the readability of your posts

Nobody likes to read a large block of text. Divide your content. Add subtitles. Use underlines, italics, bulleted lists, images, and videos to make an old, outdated blog post fresh and sweet.