Why Your Business Needs “Responsive Web Design”
Today, the web is not just limited to the desktop. According to Statista, there will be no less than 2.9 billion smartphone users by the end of 2019. With the “increasing” number of smartphone users on a daily basis, more and more people are surfing the Internet solely through smartphones. Yes, more than 60% of online searches now come from a mobile device.
Can you remember the last time you visited a website on your smartphone and closed it simply because it didn’t look good on your smartphone screen? It was probably not a pleasant experience. What if that was your website? You would feel nauseous about it.
Responsive web design is no longer a fad, but a necessity. Today, if your website is not efficient enough to serve the screen of various devices, you will incur losses in ways you might not have imagined. Therefore, it is very essential that you have a “responsive web design” for your brilliant idea.
When it all started …
It was the year 2010 when a web designer named Ethan Marcotte first coined the term “responsive web design.” In those days, web developers used to create different sites to suit all the device tribes out there.
With the growing number of “tribes” of devices, this way did not seem very efficient to create websites. That’s when the responsive web design trend came to life.
“Responsive web design offers us a way forward, finally allowing us to design for the ebb and flow of things.“
-Ethan Marcotte
After all, what is the definition of responsive web design?
According to Ethan, a responsive design is made up of three distinct parts:
1. A flexible grid.
2. Flexible images. Or more specifically, media that works in a flexible context (either fluid or perhaps overflow controlled).
3. Media questions. The final layer of a responsive design, media queries optimize the design for different viewing contexts and correct errors that occur at different resolution ranges.
“Responsive design simply means a website that feels great on any device of your choice.”
Here’s why you should consider having a responsive website:
Because it looks amazing! The first compelling reason you should consider having a responsive website is because responsiveness can make your site look just amazing.
Having a responsive website can also help engage your users, leaving them with a good impression of your overall brand.
1. Offer a great user experience:
With a responsive website, you can offer the most luxurious user experience to your end users. Nobody likes to sit in front of a website that is “always loading” broken or reduced. With a responsive design, you can deliver the most amazing user experience that will make your users fall in love with your brand. Today, most web design companies offer responsive website design to better serve their clients.
2. Get to the far end of the corner:
With a responsive website design, you can reach people who do not have the luxury of browsing the Internet through a personal computer. Responsive web design will help you target all users who are looking for you. This can help increase traffic to your website. Not only that, it will also help you improve your ranking on Google.
3. Reduce maintenance cost:
Initially, if you hired a website design company, they would create two separate versions for any website: one for mobile devices and one for desktop devices. What it did was increase the overall effort and maintenance cost to keep both versions up to date. However, if you have a responsive web design, you will be able to manage your website much more efficiently and easily, with the least amount of resources.
Final words, now you know how crucial it is to have a responsive web design for your website. If you want your business to grow by leaps and bounds, you should consider having a responsive website. If you want help making your website responsive, there are many companies that offer responsive web design services to help you make your website look exceptional.
Companies offering responsive web design services can also help you create a separate mobile app for your website that can help you grow your business without limits.