Ways to use whiteboard animation videos in your business
In recent years, the use of videos to promote businesses has been on the rise. These days, people use pens, markers, and drawings to present their ideas and connect with people. Video writing is now the newest technique in organic message delivery.
This method is also known as whiteboard animation. It takes the drawing from your fixed time and place, and allows you to upload, stream and share it. Many organizations are now looking for ways to use business animation videos to their advantage. There are many ways but the most effective are:
front page
Certainly a whiteboard animation is a great tool to tell your story. You can use this video to tell a good story about how your products or services fit into your consumers’ lives and enhance their experience. You can include a brief explanation of the product or service, the company’s history, or the main principle that sets you apart from your competition. Keep videos of this nature short, typically no more than 2 minutes.
Diving into details
In addition to using these videos to tell your high-level story, they are perfect for explaining specific processes, products, or services in depth. At first, consumers do not look for complex explanations. However, the more they click on your videos, the more interested they are in your company. You need to keep them interested by offering them more details of certain services or products in which they have shown an interest. Keep these videos short to 5 minutes.
info graphics
Whiteboard animation videos are great for info graphics or just infographics. These videos show all the information on a certain topic while showing side by side comparison of graphs and statistics.
If you want to capture the attention of the viewer, you must use highly entertaining visuals and graphics. A whiteboard animation turns statistics and facts into motion. This has a profound effect on viewers as they can see these things in a more graphic way.
Advocacy and innovation
You can also use the whiteboard animation to share your organization’s ideas about education, social environments, and motivation. Such videos are powerful in affecting viewers’ thoughts and influencing change.
If you are dealing with problems that are not yet reality, you can use the power of imagination to illustrate to your viewers what is possible. The biggest advantage of whiteboard animations is that they are not limited by photography or video, and can reach deeper imaginations with little work.