Technology and tools to boost your real estate transactions

The real estate world has seen a drop in deals, be it lease, purchase or sale, especially of late. In today’s tough economic times, making a new customer is challenging and so is retaining an existing one. Realtors need to be in their marketing prime at all times and to do so they need to be tech friendly.

You may be the best at what you do, but until you communicate it the right way with the right tools, your efforts may go to waste. Technology and communication must go hand in hand and failure on this issue can leave you behind compared to your competitors. More importantly, there must be a balance between the two and to achieve that balance in your profession, you must work on both aspects simultaneously. Everything from customer communication, connecting to the new customer database, sales pitch, after-sales service, and other such interactions must be done effectively with the help of technology.

Being in the real estate business, you may have noticed that a real estate agent’s presentation or bidding that lacks the technological aspect affects the entire deal. So instead of avoiding technology, why not adapt it to suit you better, since it will help you in ways you wouldn’t have thought possible? All you need to do is incorporate some of the technological tools into your daily transactions, making them faster for you and effective for the customer.

Here are some ideas to get you started.

• smartphone

If you’re still using your old mobile phone, it’s time to switch to a smartphone with a data plan that allows you to incorporate database tools. It will come in really handy when you need to get in touch with your prospects, no matter if you are in the office or on the go. You can do it all from your smartphone, be it sending or receiving emails, browsing property websites, downloading real estate related news apps, communicating instantly no matter where you are.

• text message marketing

SMS marketing is a very effective way to keep in touch with your regular customers and even get acquainted with new ones. Make it part of your client communication strategy where you can send out notifications, let them know about new properties on the market, send dues reminders, invite them to property related events, send them links, details and other market related information.

• Email Communications

Emails have become an essential feature when it comes to customer communication. It’s a fast and convenient way to communicate with real estate agents, builders, and clients, especially when it comes to commercial property clients. Make sure you’re using the best data software for both your computer and smartphone so you can send and receive email even when you’re on the go.

• Software

Many software packages are specially designed for the real estate industry and are available at affordable prices to help real estate professionals. You can integrate it into your system to enter the database, facilitate the management of brokers, personnel, leads, quotes, client accounts, audits and other processes. The softwares are designed to meet the increasing demands of the real estate industry and can be used by everyone, developers, builders, contractors, infrastructure developers.

• Website

Your personal website can increase your clientele and the reputation of your work, as it will be easy for clients to know everything about your work, increasing the trust and reliability factor. They will have a gateway where they can access your property listings and inspection information related to all the properties you have for sale.

• presentation software

When presenting a property to many clients or a team, you can use a presentation software with the help of which you can add site photos, 3D images, manage content, basically create an amazing visual experience for the client that gives a boost to your property offer.

All of this and more can be part of your daily dealings when it comes to presenting, negotiating, selling or closing a deal. Like any other field, real estate is also embracing technology and it’s time you did too.