Smart and effective ways to get backlinks for SEO

Getting backlinks is one of the oldest and most effective SEO techniques. Search engines like Google view backlinks as an important ranking factor and view each link as a vote of confidence. The more links point to your website, the more trustworthy your website will appear. However, you need to be careful when getting backlinks because the links should only come from high-quality websites. If you want to get backlinks and improve your website rankings, here are some of the tried and tested link building techniques that you can consider.

# Guest or blog posting

Guest posting is a very common and popular practice of contributing content to another blog or website in exchange for a link to your website. Links can be placed in the author bio section or used within the body of the post as a means of citing information. This tactic is considered a win-win because both websites benefit from it: one gets free content to share with the audience while the other gets a quality link. However, to take advantage of this technique, you need to make sure that your blog or guest post is well written and offers great value to readers. Also, you should look for guest posting websites that are in your niche or related areas.

# Building broken links

All types of websites suffer from broken links, including well-maintained and reputable ones. Every link on a website originally links to another page, but because websites move their content too often, some of the links eventually break or point to pages that don’t exist. When users click on such broken links, they are usually shown a 4040 error page. This provides a very poor user experience and makes it problematic for search engines to competently crawl and index websites. This problem can be fixed with a professional broken backlink building service. The experts will find websites with broken links, identify the original content you are referring to, and provide you with the opportunity to replace the broken links with your website or content link. With this technique, you will get a premium backlink and website owners with broken links will have fewer 404s.

#Social Media

Social media websites are an underutilized method that can help you get quality backlinks. Many social networking and social bookmarking sites have very high page rank and that can flow into your account. These sites also allow you to add links to your website. Since social media platforms demand a large number of followers and users, creating a social media account will not only give you backlinks, but also more engagement with your target audience.

# blog commenting

Although debatable, a significant number of webmasters find that blog comments work favorably for backlinks. However, this doesn’t mean you have to spam someone’s blog for backlinks. You need to offer valuable feedback to take advantage of this method.

# Skyscraper content

Skyscraping is typically a process of finding content on the web space that is already informative and valuable to readers, and then rotating the content to make it even better. By coming up with innovative and valuable ideas for your content, you will be able to gain backlinks. If you use the services of a professional agency, they will be able to search for popular pieces of content in your niche area that are doing exceptionally well. They will then hire experienced writers to come up with pieces of content that offer the most value.

Quality backlinks can lead to improving your SEO efforts, leading to more website traffic. The techniques mentioned above are just some of the methods you can implement. For best results, it is recommended that you work with an experienced agency.