Real Estate Website Success Killer #1: Not willing to fail?

Are you already making money online?

How many of last month’s commission checks can be tied directly to your online business generation efforts?

Why isn’t the number higher?

I would venture to say that the reason your real estate website isn’t delivering the level of performance you want is not because of the things you’ve done wrong, but because of the things you haven’t tried at all.

My experience shows me that there are two types of real estate professionals on the Internet: those who are lucky and those who are persistent.

The first group is by invitation only. Membership in the persistent group is open to everyone.

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SIDEBAR

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Just to recap, the success of your entire marketing campaign depends on the quality of your USP – your unique selling proposition.

So if you’re STILL operating without a compelling one, stop reading right now and download a free copy of the guide, “The Real Estate Professional’s Guide to the Most Important Three Letter Word in Internet Marketing.”

Don’t let another day go by fooling yourself so you can attract more business with less effort and fewer resources. If you downloaded it earlier but lost it under a pile of papers, now is the time to commit to making your USP.

[http://www.computersuperguy.com/info/uspreport.htm]

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Being persistent on the Internet means that you never, ever stop experimenting… even when you succeed. Because you can always be better, produce more, work less. So try new techniques in new combinations. Try old techniques with new twists.

Here are some quick ideas:

• Create a new title on your main page. How does the answer change in the next 30 days?
• Spin the “bait”, like a free report, which you use to subscribe and test which one generates the biggest response.
• Split test 2, 3 or 4 Google Ads to find the best performing…
• Take your winning Google ad and do a split test on two different landing pages…
• Remove your image from your website and fill your space with something that is more focused on your visitor… what happens to your response?

If you’re constantly testing, I guarantee three things will happen.

• You will fail more than you will succeed.
• Your successes will more than pay for your failures.
• You’ll learn a lot about your market… what motivates them? What are your hot buttons?

But here is the main problem. No one wants to make a mistake… No one wants to “waste” money… No one wants to start down the wrong path and find out it’s a waste of time AND money…

Nobody wants to fail.

But consider this:

Success comes from experience… experience comes from knowing how to make the right decisions… and knowing how to make the right decisions usually comes from… making the wrong decisions.

The way to a successful real estate website is to start with one that sucks… and then test and improve, test and improve.

Anything worth doing is worth doing wrong.

You do not believe me?

The longer you wait to make the Internet a growing part of your real estate business, the more difficult, more expensive, and less profitable it will be to do later.

Believe it or not, the days when the internet was the wild west are fast coming to an end. The bigwigs, the companies with a lot more money and resources than you or me are finally starting to realize the myriad of opportunities that the Internet offers.

Your real estate website is not a sculpture to be “perfected”.

Your real estate website is a tool that needs to be sharpened over and over again. It’s a living marketing device that must always be changing, improving and learning… just like you.