Product Creation: How to Create a Valuable Audio Product
Product creation is an important task of an online business that defines its success. It’s challenging to create a product quickly and make it seem valuable to your market. For online businesses, there is good news. You can create audio products where they can contain a lot of value and can be produced quickly.
One of the most successful product creation companies is Apple. You realize how they are able to create top notch products on a regular basis. They are not content with just a best selling product. They want to replace it regularly so they can stay in the market headlines and prevent their competitors from competing with them.
This is why we see iPhones and iPads being replaced by a new version almost every year. Apple is doing this to maintain its market share. If a company introduces a new product, consumers are less likely to buy it because they know Apple will have something better soon.
You can learn a lot from Apple’s strategy on how to dominate and retain market share. One of the things you can do is create audio recordings on a regular basis.
But why audio products?
1. Easy to create
Audio products are very easy to create if you already know what you want to teach. Just plan your presentation in bullet points and then speak into the microphone.
When you’re done with the recording, convert it to an MP3 and there’s your product.
2. Quick to create
Creating the same product by writing an eBook will take you at least 2 days. If your grammar isn’t that good, then probably a week for someone to correct it for you.
By comparison, recording audio is extremely fast. Just speak into the microphone for an hour, save it to an MP3 file, and you have an hour-long audio product.
3. Perceived as of greater value
Customers value audio products more than eBooks. If you have a 40 page eBook converted to an audio recording, you will be able to sell the audio product at a higher price.
With your online business, you can create a nice audio product every 2 days if you want. Imagine spending a month to create 10 audio recordings. That’s ten streams of income for you. Audio products are one of the most efficient ways to build your product line.