How to get plastic surgery marketing to reach more patients
In this article, I’ll show you how to get plastic surgery marketing to reach more patients in creative ways.
The secret is to be compelling so that patients who see it will want to share it with their friends and family. For example:
Facebook Live Cosmetic Treatment Video
Here’s how to get plastic surgery marketing to more patients… Have your staff record a video performing a simple cosmetic treatment on a real patient. Do something simple like a peel, IPL or microneedling treatment.
Walk the audience through what you are doing and ask how the patient is doing so viewers can see how easy it is to perform cosmetic rejuvenation. Invite them to your practice for a free skin analysis and encourage them to share this video with their friends and family.
Encourage viewers to “comment below” so you can answer their concerns and questions. Interaction helps generate interest and action.
Word of mouth referral program
Another retention strategy that makes sense is a referral program.
There are many ways to do this, but my advice is to KEEP IT SIMPLE. These programs fail when they are too complicated and confusing for patients and staff.
A super easy referral strategy is a Personalized word-of-mouth recommendation screen with takeout recommendation cards because your patients would refer more often IF they were reminded AND it was EASY for them to do so.
This strategy is How to make plastic surgery marketing reach more patients and generates new patients every week and makes it easy for your patients to brag about you to their friends.
So you don’t wait for new patient referrals to come in, they just come in automatically because they’re part of your plan.
YouTube Q&A with the surgeon
How to Marketing Plastic Surgery Reach More Patients also includes YouTube videos. Start your own YouTube channel and answer the questions you get from your patients. Don’t think too much about this or prepare too much. Just speak candidly as if you were talking to a prospective patient who is asking you questions about the procedure you are interested in.
After each video is uploaded, send an email to your patient list with the link to click to view on YouTube. Name your video with a compelling question; That is, how long is the downtime of liposuction?
Now anyone online looking for the answer to that question will find your video.
Previous strategies on how to get plastic surgery marketing to reach more patients included internal and external marketing ideas to execute. You can outsource to an experienced vendor who knows graphic design and social media advertising or assign this to your most tech-savvy employee. They can “learn as they go” by researching forums and tutorials.
What to do next
If you want to focus on good activities and get results 5 times faster than other practices, download my free marketing checklist now!