Graphic Design and its Genre

Graphic design is originally a skilful combination of texts and images in advertisements, magazines, books, etc. It works as an effective means of visual communication.

It refers to a number of artistic and professional disciplines that focus on visual communication and presentation. Different methods and devices are used to create and combine: symbols, images, styles, and words to create a visual representation of ideas and messages.

More precisely, it is a creative process where clients, designers, and sign makers typically come together to draw a sign, symbol, and design to convey a message (or messages) specific to a target audience. In one sentence you can say graphic design “Visual Communication or Communication Design”.

A graphic web design can use visual arts, typography, and page layout techniques to produce its end result. Graphic design often includes both design processes for communication and products (designs).

Types of Web Graphic Design:

Basically it can be classified into four different categories:

1. Based on images

2. Based on types

3. Image and type

4. Symbols, logos and logos

image based

This category includes graphic designs to represent the ideas that a company or a web designer wants to convey. It works as a powerful and convincing communication tool, conveying not only information but also moods and emotions. People also respond to images based on their perception, personality, associations, and previous experience.

The image based design should cover the entire massage and some words are allowed if it is very necessary. The massage can be transmitted in different ways, such as: photography, painting, drawing or graphic.

based on type

Sometimes designers choose words to convey a message in a different way than writers do. They use typography or hand lettering to perform many communication functions.

image and type

Web designers sometimes combine images and typography to convey the client’s message to the audience. They use words (typography) and images (photography, illustration, and fine art) to make a complete message.

Symbols, logos and logos

Symbols, logos are the highly condensed microcosm of information or identification of a company. Here some particular symbols, logos encapsulate a company’s profile, its identification, its product service, its objectives, mission and vision.