Get High Lead Conversions With These Promising Tricks
Online shopping is an ever-evolving phenomenon in this digitized age. A significant proportion of the world’s retail and transactions are now conducted online. The competition in the field of online e-commerce takes pride. But what are retailers or store owners most concerned about? How to increase the conversion rate and get more sales at the end of the day? There is a huge gap between marketing and sales in e-commerce. Increased number of repeat visitors doesn’t necessarily ensure higher conversions or sales until and unless there are some blocking measures in place to retain and convert visitors to confirmed buyers. Therefore, this article is a quick guide for all online businesses hoping to increase the number of visitors who convert.
Following the following persuasive tricks is not only profitable, it is also applicable to any eCommerce site, regardless of the platform it is built from.
Flawless product presentation attracts buyers
Whether it is the product images or the description, you need to be very careful about their clarity. High-quality, high-definition images, from various angles, and that can be magnified are a must. Technically minimal or no product descriptions, but clear images can do wonders for an ecommerce site. But that’s not recommended at all, as customers are looking for features, specifications, or uses of the products in addition to their outward appearance.
Personalization can lead to better conversions
Buyers like to personalize things before buying. While it is like a fun game for them, it gives them a sense of ownership over the product. They can order to buy things in any color or shape they want. So letting shoppers set product criteria can lead to more shoppers because people may not find something that embodies your specs in other stores.
The offers and promotions page is a direct conversion driver
A limited page to take advantage of offers and discounts works excellently to retain visitors and persuade them to buy. Show them what offers you have, codes to apply on the landing page, and then redirect them to the page to take advantage of that. This is perhaps the best way to keep customers glued to your site and persuade them to keep coming back with new offers.
One-step payment is a must
It is a fact that many leave your site because you offer them a long, step-by-step and thorough checkout process. Honestly, no one has time for that. To prevent customers from leaving your site, retailers should integrate the minimalist one-step checkout or guest checkout process. Ask for only a few necessary details and don’t keep logging in as a mandatory step for new visitors.
Abandoned cart reminder
This is an effective way to get back all those who visited your site, placed an order but left the cart unmarked. The reason can be anything. Prices may have skyrocketed due to shipping surcharges, taxes, etc., or the buyer changed their mind because they thought about getting a better deal elsewhere. To end these abandoned cart problems, retailers can send a recall / reminder email along with personalized offers on the same products.
Also, this strategy works well to increase conversions even if none have abandoned the cart. Retailers can re-visit their site by declaring offers on related products, new additions to the same product range, price cuts, and more.
All in all, you need some dynamic customer-facing strategies to retain your visitors and turn them into active leads. Other powerful strategies include improving site load times, easy navigation, filtered searches, stock notifications, customer reviews for each product, etc.