Email Marketing: Avoid Staying In Your Junk Mail Folder

With all the different types of ways you can market your product or service, one of the best ways to do it is through old-fashioned email. It’s a great way to market without spending a ton of money and keep track of your target audience. But most of the time, most emails are simply passed around and ignored, ending up in the ever-growing void that is the internet. With these tips, you will find that your number of clients will increase and you will have a much larger number of subscribers.

1. Make it easy to subscribe to emails – It may seem tedious, but it pays to have a subscriber form everywhere you can. If you have a blog, post it there. If you have a website, put it at the bottom of all possible pages. If you manage social media groups, have referral and signup links everywhere you can. People won’t subscribe if they don’t have ease of access, and if it’s difficult to sign up, then obviously your business won’t be booming with customers.

2. Make it easy to unsubscribe – If you make it easy to subscribe, unsubscribing should be just as easy for customers. If clients decide they no longer want your services, don’t make it difficult for them to opt out. It may seem like you’re cutting the conversation short, but if your emails are reported as spam simply because a customer couldn’t unsubscribe, then it will spell more trouble for your business down the road.

3. Make sure subscribers know what to expect: Whether you have a blog or a business, it is always important that your subscribers know exactly what to expect. When you get a subscriber, it may be worth sending a welcome email. This ensures that they are aware of what they are getting into. If you specifically market baby items, make that clear when people sign up. Clients won’t subscribe if the same material is constantly sent to them over and over again, so be sure to mix it up every once in a while, but stick with it so your clients know what they’re signing up for.

4. Make it mobile friendly – This advice should be given. Statistics show that more than 60 percent of emails are handled through portable devices, including smartphones and tablets. If your emails are compatible with these devices, then your customer base has already become much larger than you expected. If your emails are not optimized for these types of devices, you are likely to lose a large number of subscribers, which will reduce the number of customers by margin.

5. Encourage customers to respond – Unlike old paper mail, email provides a great opportunity to open up a world of meaningful conversations between both parties. This can lead to a more valuable subscriber and, in some cases, business partners. Simply loading your emails with information and sending them can sometimes end up being a bit boring, so make your emails fun and entertaining to read, chances are you will secure someone else to add to your customer list to market. .