Audio interviews with big names: how to get one

If I was just starting my information products business and didn’t have a profile, this is what I would do to get started.

I would quickly try to establish myself as an expert. But I would use the experience of others.

Now, the best in your industry or field may not know you. But they know each other.

So, I would try to position myself as a kind of public relations expert.

I would go to every expert in the field I’m interested in and say, “I have this idea. I’m putting together a book that’s a compilation of audio interviews about the best copywriters in the world.”

And if my field were another, say music or health, I would do exactly the same. He would try to talk to them on the phone and he would really project a passion for what he was proposing to them.

But if I couldn’t reach them by phone, I would try to project it into an email. He’d say, “I’m planning to interview Bob Bly, Clayton Makepeace, Joe Vitale, John Carlton, and Ted Nicholas. I’d like to interview you, too.”

I would explain to them that I am going to turn the interviews into transcripts which will in turn be turned into a book that I plan to publish on Amazon. I would tell you about a website dedicated to the book.

That he would be doing joint ventures… And that “I’m going to promote this like you wouldn’t believe.”

They’d be crazy not to come on board.

Because? Because by grouping them with other experts in their field, I am reinforcing the perception that they are experts too.

Also, I’m doing all the promotion and distribution you can take advantage of.

Think of all the experts who contributed to the blockbuster documentary, The Secret; people like Bob Proctor and Jack Canfield.

The more they are known for their participation in that film.

It’s a no-brainer when you think about it. Try it sometime.