5 Ways to Network Easily If You’re an Introvert

As a child, he was quiet and a bit introverted. When I started out in the business world, I was an awkward 15-year-old who wasn’t yet comfortable in his 6’4″ frame. And while in my world today I enjoy connecting with people, talking on the phone (including cold calling), I remember how difficult it can be for someone who doesn’t naturally focus on the outside.

The misconception about introverts

I think the biggest misconception about introverts is that they don’t like people. Is not true. Many introverts like to meet people and many extroverts don’t like people. People also assume that introverts are shy and extroverts are the life of the party. Unfortunately, that’s not entirely accurate.

The difference between introverts and extroverts is how they recharge. What I mean by that is that when introverts need to recharge their mind, body, and soul, they prefer to do it alone; extroverts, on the other hand, want to do it with a group of people.

How do you know if you are an introvert or an extrovert? Well, the test is simple.

If you feel empowered by spending a lot of time with people, you’re probably an extrovert. And, if when you’re in groups, you tend to find that your energy dries up after a while, chances are you’re an introvert.

Networking for introverts and extroverts

Now imagine networking for business, which is something most people have to do to be successful. For extroverts, attending conferences and meetings is energizing. They love these things. Mention a conference, and the extrovert is there; the introvert, not so much.

So how can an introvert successfully network? Networking is essential to finding a new job or developing businesses for entrepreneurs. Here’s the deal: It doesn’t have to be anxiety-inducing.

1. Get started online: Aren’t introverts lucky in this day and age? We have the Internet. We have many groups and platforms that any introvert can research and participate in from the comfort of a computer. LinkedIn, Facebook groups, Meet-Ups and many others (eg professional associations) offer an opportunity for any introvert to meet people and engage in discussions before attending any meeting, event or conference.
2. Focus on strengths: Most introverts prefer to deal with people one-on-one or talk in small groups. Take advantage of that strength. Instead of concentrating on going to big events, play to your natural abilities. If there is a small group meeting at a local co-working space, try to attend. Alternatively, once you’ve found someone close to you, meet this person for a 30-minute cup of coffee. It is a quick and defined meeting.
3. To be prepared: Before any meeting or networking event, be prepared. Someone will ask you to share a little about yourself. Practice your elevator speech. Give a concise version of what you do and give the person asking a point or two about what you’re looking to accomplish. If you feel comfortable, ask the person to think of you if they know someone who needs what you have to offer.
4. Maintain Relationships: One of the things I have learned in business and in life is to go the extra mile. Maintain relationships. When you’ve met people you connect with, make the relationship grow. Send them an email from time to time with something of interest to them. Pick up the phone and call them and ask for their advice. People like to give you their opinions and advice. If you are friends with some people in business, go out with them from time to time for lunch or even a business dinner.
5. Major League Events: Finally, you will most likely end up attending a big event or conference. I think a lot of people feel uncomfortable in those kinds of roles. Remember it. Despite all the pats on the back and the happy laughs you see at these things, I can bet that up to half of the attendees are introverts and are not very comfortable, no matter how it may seem. Once you realize you’re not alone, it should help put you at ease.

There is also another little strategy that you can use to help you work in the room. Just have a lot of really quick conversations. If you know someone, you can quickly introduce yourself, “Hi, sorry to interrupt. I wanted to meet with you, but I see you’re busy. Can I get your business card and email you after the conference?” Or, you can try this: “Sorry to interrupt. I’m leaving in a few minutes, but I see from the (title/organization) on your name tag that you’re one of the people I wanted to meet. You do a great job.” Can I have your business card and I’ll email you after the event as a follow up?” Collect business cards. Most people at networking events and conferences don’t mind handing out their business cards. Then follow up with an email or phone call.