When your website needs a rebuild: find out here
If you’re running a website and you see it as a profitable channel to multiply your profits, make sure it’s up to date, reviewed, and meets customer expectations. In fact, it is the representation of your business in the online sphere and nothing is constant. Perceptions of customers, their expectations or needs. Even various aspects of web development also change. Just like new design trends, improved SEO tools, online marketing transformation, etc. So what is the best way to keep your website in line with the latest improvements in the web world? Read the signs that suggest your website is lagging behind and in need of a major revamp. These are the signs you should take suggestions from.
#1 View numbers are dropping by the day, not occasionally
Their visitors are gradually dropping despite targeting with ultimate keywords and SEO tactics. If it’s a single page or a certain period of time, some slight changes in keyword targeting may cover the loss. But, if you see the downward trend for more than 6 months, talk to your developer and brainstorm for a newer perspective.
#2 Your website has reports that it does not work on mobile phones
By far, mobile phones have become an inseparable part of our lives. So much so that we use mobile phones to use the internet and have services. Clearly desktops, PCs and laptops are being replaced. So if you find that your user groups can’t access your site properly on mobile phones, redesign. This time with mobile responsiveness. You may see the number of visitors double.
#3 Your website still uses Flash animation
If your website still flaunts a Flash banner, it’s time you consider replacing it. Flash animation, once a prerequisite tool for web design, is now obsolete. With the constant disruption in web technology, flashy banners, flying texts and all that intuitive stuff can now be created using just HTML format.
#4 Your website lacks crucial elements like a blog
Your website is a crucial source for your business to gain exposure and full attention from your target markets. So, if you don’t have a blog or news section where customers can actively participate and absorb information, you should immediately consider one. Similarly, CTA or Call-to-Action buttons are the front door for customers and get you more business. So if your website doesn’t have them, consider putting them in while you redesign.
#5 Bounce rate is increasing due to loading speed
Not only is your website experiencing a drop in the number of visits, but also higher bounce rates. When traffic analytics reveal that people are leaving your site in 4-5 seconds, it’s definitely because your site appears too slow. Therefore, one of the main reasons why you should redesign is your loading speed.
Remember, your website is a virtual doorway for your customers to get your services. So no matter how fancy it looks or how well it was built once, it won’t last long. You must read the signs and look for strategies to rebuild it. Also, who likes to see the same thing over and over again. You always need to spawn some new items to give it a refreshing look.