What’s brewing in digital advertising, folks? Top 5 trends we expect in 2018
There is no doubt that the digital marketing revolution is advancing and improving every day. With the continuous innovation of advertising techniques, new technologies, it is important to stay ahead in this competitive field. Effective advertising is an essential part of the marketing world.
Now the question that arises is… How do we make advertising effective?
WITHOUT WORRIES
Here are 5 advertising trends that will definitely make digital bananas the best this year.
First mobile advertising
People have been glued to their mobile phones ever since their invention. It has carved a niche for itself on the list of ‘Everyday Essentials’ human beings. Mobile advertising is one of the best ways to get noticed. Crafting marketing strategies for smartphones and mobiles is important in this age as half of the world’s population is now dominated by Millennials who have, in fact, been digitally connected since birth. A study titled ‘Mobile Ecosystem and Sizing Report’ reported that mobile marketing and advertising is expected to grow to Rs10,000 crore by the end of 2018.
Companies like Domino’s and Zomato are all about mobile advertising. SMS, emails are the means for Mobile First Advertising.
Augmented reality
After the release of Pokemon Go, Augmented Reality has become a thing. Unlike VR, AR generated new information without creating something completely new. It is a technology in which a user’s view is overlaid on a computer-generated image, providing a combined view. It helps to anticipate our purchases and make the right decision. Market and research analysts forecast that the global use of augmented reality marketing will grow at a CAGR of 30.79% during the period 2017-2021.
Revenue in the video advertising segment corresponds to 0.01% of India’s GDP in 2018. IKEA uses this technology to the fullest. It has made people check if one of its elegant chairs will go well with the rest of the furniture in the living room!
video-advertising
Do you still remember an ad you randomly saw a few weeks ago? If yes, then it is easier to understand the importance of video advertising. Video, without a second thought, is more impactful as it is more intuitive and interactive than text. They are great converters of leads when it comes to sales. According to Social Media Examiner, 60% of marketers used video in their social media marketing in 2016. Customers typically spend more time watching video, which gets more shares than text and reaches a larger audience due to its visual appeal. Video ads have the power to provide more information in less time. YouTube video ads are extremely popular right now.
Personalization and Emotional Advertising
Advertising campaigns have always been more effective. The message, when delivered at the right time with the right content, never fails to impress the audience. Decorate it with a pinch of emotions and you will have the perfect Announcement to serve your customers! According to an infographic provided by the USC University of Southern California, around the advertising campaigns that performed well had 31% emotional content and 16% rational content.
Ventures like Hyundai’s recent “Celebrating 20 Years of Brilliant Moments” ad campaigns have had a huge effect on viewership due to relatable content. Vicks touched the hearts of many with their “Learning to Love #touchofcare” campaigns.
chat bots
Facebook Messenger, WhatsApp and other online chat platforms have taken the world by storm and will probably one day end the use of search engines altogether. How? With the help of Chat Bots!
They only serve as a virtual booking agent but are also used for the sales prospect. It is no news that people spend a lot of time on chat applications like WhatsApp and messenger, with chat boxes it is easier for a business to identify potential customers and serve them accordingly. In recent times, there are many companies that are working with API (Application Programming Interface) in Messenger. For a better and faster response, companies use chatbots.
After Facebook introduced new chatbot features, it reached 100,000 bots in April 2017, showing that interest from the business world continues to grow.
The integration of chatbots with messenger is an artificial intelligence based technology that flourishes day by day. Kayak’s Bot is one of the best examples of the real potential of chatbots.