Health Fitness

Seven ways to get seven fitness clients in seven days

You may be starting in a new facility, a new city, or growing a business. The need to win customers will be constant and constant. You always want a model of growing your base and have a training plan with a frequency of at least once a week with all clients with the possibility of increasing certain clients when a hole is opened.

Where do you start? With actions, not with thoughts. There’s a time and a place to sit behind a computer, but if you’re trying to grow your business to have clients next week to stay in business, you need to get up. Go out and network, shake hands, build relationships and solicit business. There is nothing wrong with asking for help.

If you don’t ask, no one knows you need it or that you have an opening. People are happy to help when they can. Especially if they benefit. Below you will find several ways to turn your help into a help to them.

1. Tell everyone new you meet that you are new. Let them know that you want to experience the environment and that you currently have no customers. Let them know you’d love to meet with them for a free consultation or complimentary session to get used to your new space. Know your hours. Give them two days and a block of times. Make it clear that there is no charge, but that you are reserving this place for them. If you book two days of three-hour blocks to do this and schedule 45-minute appointments, you’ll see eight new people. Of that you should sell at least one! If you’re a good match and they said yes, chances are they need or want help with something. And you need to get a reference from each of them so you can keep track.

2. Make calls to your niche. I, for example, work with senior fitness as one of my niches. First day of work in a new city I called eight retirement communities after I got off work. I offered to come and do a presentation on recent research and show a video if time allowed. From there, I made an invitation to a special group training session that would take place twice a week in the early afternoon. Of the eight communities, two responded positively. Of those two, out of 22 attendees I have 5 older adults in a small group.

3. Post a sign about a free back pain prevention seminar. For me that is what it was, for you it may be something different. Using foam rollers, prenatal fitness, yoga for families, the possibilities are endless. Think smaller and unique niche, rather than big. That’s not intuitive. But if you’re the new kid on the block, you need to specialize. From the free seminar, provide a coupon for a small group discount offered at the same time you took your audience to the seminar.

4. Start working on membership or become best friends with the membership team. If there is a free personal training session with new memberships, ask for the ones that are the best fit. Tell membership staff exactly who you work best with. Be specific about how you help them. Membership staff want to look good. They want the customer to have a great experience. And if you make that happen, they will recommend more. What if 5 new members join a day? That should get you at least one new customer every day. Talk to your membership friends early and often.

5. Approach the reception staff. Let them know you can help with (and name three specialties). That could be strength training routines, core exercises, or upper body toning. The more specific information the reception staff have, the better able they will be to assist you. At least two or three people come to the desk asking about personal training. Also post a sign for those who missed their time to join your free sessions. You can acquire a large amount of interest for those for whom now is the most suitable time.

6. Exercise. Use the space. Use your unique style of working out and you will attract the attention of someone wearing the club at the moment you want to train and they will wonder what you are doing. Open conversations. Don’t wait for others to do it. It’s your house, your party. Get familiar and comfortable in your space.

7. If you have a few minutes, like I did while waiting for training or a staff meeting to start. Strike up a conversation with the people milling around the lobby or cafeteria. Ask them why they joined the club, what they like about it, what they do, and what their goals are. People love to talk about themselves. They will be friendly faces and potentially new clients or referral resources. Think middle-aged and older adults for this. They are secure in their lives, love to help, and have probably been in your shoes. Have your card handy and use it. Ask about yours.

Do all of them, not just one. She keeps doing them. A waiting list is what you want!

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