SEO Vs Google Ads – Which is better?
Businesses and stores that have created a website to display their products/services would like to be found by many potential customers. However, they need to find a way to get their website to appear at the top of the search results. When viewers can search for your products/services on Google, your web page is displayed in organic search results or Google paid ads.
Organic search results and search engine optimization (SEO)
People can find organic search results just below the paid ads. If businesses want to rank high in organic search results, they need to optimize their site.
Google’s first and foremost goal is to direct users to the most relevant, high-quality content related to the topic they are searching for.
Advantage
SEO allows your web page to appear in search results at no cost. Your efforts will produce results that will last a long time.
Disadvantage
SEO is a very long and continuous activity and certainly the competition is hard at work too. Most of the time, the results of your efforts take time. Also, if they want to maintain or improve their ranking in search results, they need to optimize regularly. They should allocate part of their budget to hire the services of a professional.
Google Paid Ads – Google AdWords
Pay Per Click (PPC) are paid ads on Google that can be seen in the first 3 positions, somewhere on the right side, and sometimes at the bottom. Google AdWords helps businesses by allowing them to create a campaign.
Advantage
Paid advertising gets instant results. Ads for potential customers will be displayed immediately. Unlike traditional media or TV ads, businesses only pay for customers who engage when they click on ads, not for views. When they advertise on Google, businesses reach viewers who are searching for the products or services they offer.
Disadvantage
When companies optimize for keywords that are too general, PPC can cost a lot. For this reason, they need to optimize the ads in the proper way. Also, when the ad campaign expires or runs out of budget, the ads suddenly stop showing, resulting in the loss of valuable visitors.
The best choice of method
It is best to combine both methods. To optimize a website in the right way from the beginning and fill it with content, it is best to advertise on Google. To drive more visitors or potential customers to a site, they may choose to use Google AdWords.