Do your HVAC contractors offer seasonal promotions?

HVAC contractors offer seasonal promotions

The HVAC industry faces seasonal swings, with high summer demand for air conditioning services followed by a lull in heating repair requests. The key to maximizing profitability is marketing during these seasons and offering discounts that encourage new customers to schedule services during off-peak times. Seasonal promotions help distinguish HVAC companies from competitors and build customer loyalty.

Getting more clients during a slow season requires targeted digital marketing strategies, including SEO optimization, PPC ads and referral programs. It also helps to partner with other businesses that service the same client base, like general contractors, home builders, property management companies, and even plumbers and electricians.

Many hvac contractor near me offer special pricing on maintenance and tune-up services during the offseason to incentivize homeowners to book these services. This helps to prevent a summer heat wave or frigid winter from causing unscheduled breakdowns, which leads to lost revenue for the HVAC business. Additionally, upselling add-on services like duct cleanings and IAQ assessments can double or triple a service call’s revenue.

Do your HVAC contractors offer seasonal promotions?

Another popular seasonal promotion is providing a free air conditioner inspection to customers with the purchase of a new system. This helps to educate new and existing customers about the benefits of annual maintenance and preventative repairs, which can extend the lifespan of their systems. This translates into more revenue for the HVAC company, and it is a way to promote its service capabilities while fostering a strong relationship with the homeowner.

One potential drawback to offering seasonal promotions is that they can suggest that the regular price of a service is inflated or overpriced, which could lead to customers losing faith in a company when prices go back up after the promotional period ends. However, by positioning seasonal offers as a gift for loyal customers rather than a discount on normal prices, the company can avoid this issue and still attract new customers.

During the peak of summer heat or cold winter, HVAC technicians are on call and fielding a steady stream of calls from frustrated homeowners in need of urgent heating or cooling assistance. This makes it particularly important for these companies to provide excellent customer service and effectively manage online reviews to keep customers satisfied. The good news is that implementing an integrated software solution, like ServiceTitan, can make it easy for your technicians and CSRs to track the status of each agreement and monitor performance throughout busy periods.

While the internet has become the go-to tool for locating local products and services, there are many consumers who rely on the yellow pages. Offering an enhanced listing that provides photos, hours of operation, and a detailed description of services offered can help to differentiate HVAC businesses from the competition and increase visibility within their community. In addition, a door-to-door campaign that includes eye-catching flyers or postcards can remind customers of the importance of scheduling seasonal maintenance and repairs.

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