Legal Law

Developing your school’s brand

A school brand can start as an intangible positive image that attracts the public to enroll their children there. An example is perceived high teaching standards or an impressive list of sporting achievements. Many school administrators do not take a structured approach to school brand development and assume that through word of mouth, the school brand will prevail.

This view is wrong and arrogant. This article will provide relevant advice on developing a school brand.

Feedback from alumni

The best way to start is to hold a feedback session with alumni who are supposed to have experienced the unique culture of the school for several years. They may be asked about what they perceive to be the strengths of their alma mater.

teacher experience

Many school administrators are unaware that their school’s unique teaching materials and techniques can be legally protected as school intellectual property. This is to prevent competing schools from using them as their own. However, it is also important to develop a culture of exchange and mutual research with other schools.

school website

Another cost-effective way is to build the brand from the school website. This can be easily achieved by hosting online forums that discuss various aspects of the school. Teachers, current students, and alumni can use these online forums to interact and present new ideas and strategies. There may also be a comments section to improve the operation of the school.

Individual school email address

A quick way to build a sense of ownership and brand is to provide stakeholders with a personalized school server email address. This will provide free email storage and create online exposure for your school. However, it is imperative that email users are informed about the privacy and confidentiality clauses. They should also be reminded not to “spam and criticize” using these free email addresses.

white books

It is very difficult to have credibility if the school does not provide research and white papers that are accessible to the public. These white papers are a quick way to set your school apart and highlight your research strengths. Of course, the way to go from here is to create a school press and publish your teachers’ materials. This is crucial as it provides an avenue for your teachers to be rewarded for their specialist writing and instills school loyalty within your own teaching community.

Contributing to society

Every school must develop innovative ways to contribute to society. In the school branding area, free talks can be given to the public in the school’s area of ​​competence or even free tuition for disadvantaged families.

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