Digital Marketing

7 Ways to Boost User Engagement on Social Media

When you’re on social media, you want to get a lot of engagement. That being said, driving engagement can sometimes be a chore. But if you understand what you want, you can make sure it happens by planning for it, using the right systems to make sure it happens, and then learning from it so you can do more of it.

1. Develop an integrated content marketing strategy

You want the content you share on social media to be integrated with the content you post to your blog and website, email, and elsewhere. Everything must have a purpose and a reason for being and a goal in mind.

2. Create and share member-focused content

When the content you create and that others have created focuses on what your audience wants to know, needs to know, and is interested in, it will keep people interested. It will make them want to see your blog, open your emails, and engage more because it’s about them.

3. Share video content with your groups

Using video content is also a good way to get more engagement. People are more likely to comment on videos, share videos, and even watch the video over text-based content. This is especially true if the video is short and to the point.

4. Tag people in posts

When you share someone else’s content, mention someone in your content, or think someone might be interested in your content, tag them so their name is displayed to them and others (depending on your privacy settings). This is a great way to get your friends to see each other too.

5. Schedule your content for the best times

Using data, determine when are the best times and days to share information with them, then use the scheduling features to share at a time when more people are more likely to see the post.

6. Write better attention-grabbing headlines

Your headlines matter a lot because some people will simply overlook your actions if the headlines are not written correctly. You don’t want to mislead people, but you do want to get their attention, so it’s a fine line to walk when considering how headlines affect open rates.

7. Study the perspectives of your audience

Remember that data is important, so study the data available to you on each platform you use so you know the right content to share at the right time, and how to get more engagement where your audience is at the moment.

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