Digital Marketing

3 ways to mark the development of your micro-business

Effective brand marketing for any small business is important. But when you are the trifecta of new small businesses, with low-budget options, new to the market, and just getting started … Your micro-business development can use all the help you can get.

Branding for micro-businesses in a simple way:

Tech-savvy or not, your new small business most likely can’t afford a top-notch, high-tech web designer to build your online presence, promote your new business, and get you on the Google homepage, so you’ll probably have to do that little work yourself. And we’ll tell you how easy it is in 3 easy ways to brand your micro business as you develop your online presence.

1 – Social media marketing

Get ahead of that process with a Facebook group, LinkedIn group, and #hashtagonTwitter that drive business to your online site.

The higher the number of followers on social media, the more traffic you can generate and the faster you will drive paying customers to your online business. Of course, you don’t want just “anyone” in your groups, following your tweets or blocking your wall. You want a specific group of people who need what you offer. Market your niche. That is an important detail.

2 – Specific messages of the brand.

Your logo, your message, your group presentations, and whatever else you do should be on target with your specific brand messages. Not only are you telling your specific niche about you, but this specific messaging technique will give them a detailed reason why they should come find you, buy from you, and share your message with their friends. As important as it is for you to find them, it is even more important that they SHARE your message with their friends, creating a viral impact for your specific brand messages.

Going viral is the first high-impact level that will drive traffic to your website. Use it to your advantage.

3 – A website and a micro-business blog.

With all this marketing going on, you need a website where your readers, buyers, and fans can see more about what you do, who you are, and what you offer. A website with a landing page that allows them to see a bigger picture of your business, become familiar with your product, and maybe even put a face to the name is imperative.

Delivering quality information, solutions, and ideas on your blog is at least as important as marketing your website through other means. With every blog post you write, you are giving your buying audience one more chance to rank in the search engines. Fill your micro business blog with highly sought after details of your online business.

Are you ready to create that website?

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