10 Reasons You Should Redesign Your Small Business Website In WordPress

Your business website is possibly your most important resource. It’s your 24/7 digital showcase and it will be the first interaction most potential customers will have with your business. So if it doesn’t look good, loads slowly, or more importantly, you don’t have a mobile version, then you’ll let the habit slip through your fingers.

You can market your business as effectively as you want, but if the website customers are reaching is not enough, then you are wasting good money after bad. So what is the solution?

Say hello to WordPress. WordPress is the wildly popular content management system that works on a quarter of the entire web, including some of the biggest names in the world like the New York Times, Forbes, People Magazine, and National Geographic. So if it works for them, it can work for you, right? This is why:

1. It is flexible

Whether it’s a dog groomer, coffee shop, boutique fashion house, or high-end law firm, WordPress Content Management System (CMS) has the flexibility to give your business exactly what you need. The possibilities are truly limited by the imagination of the company with look, function and style tailored to match what you want from your company.

2. Great blogging platform

Every modern business needs a blog because it is the easiest way to communicate the latest company news and product offering to its customer base, so it makes sense to have it in the same place where customers can buy products and get in touch. contact you. Until now, platforms like Blogger and Tumblr have been popular choices for small businesses, but now is the time to bring them into business.

A WordPress based site allows you to have a dedicated page for your blog that will give your business a voice and will also be a source of regular new content for your website, something Google loves when it comes to SEO. Also, all the social shares you receive through Facebook, Twitter, Instagram, etc., take you directly to their website and bring potential customers with them.

3. WordPress is open source

What ‘open source’ means is that those who use it can contribute to its development, usually by creating plugins that perform specific tasks and also developing best practices. But why does this benefit you if you are hiring a web developer to create your website?

In short, you will benefit from constant improvement. Many people use WordPress now that it is constantly evolving thanks to the influx of new ideas from users, so your website will be built on a platform that is continually improving and you don’t have to pay a penny!

4. WordPress is constantly updated for your security and maintenance.

Some CMS systems leave the upgrade business in your hands; if you don’t check it, you won’t get the benefit of the latest version. Not so with WordPress. It is instantly updated to keep your site safe, up-to-date, and in line with the latest security best practices. In short, it is as safe as a house.

5. WordPress is SEO friendly

We all want our websites to show up effectively in search results and WordPress can be a powerful tool to help make this happen. Its default framework and site architecture are easy for Google bots to crawl, which means they like it, to the point that the CEO of the company, Matt Cutts, publicly approved it and, as we know, when it was released. It’s about search, Google is king.

6. It is a language that all developers understand.

In their search for the perfect website, many small business owners hire web developers who create complicated websites that may look like the outsider, but cannot be managed by anyone but themselves. A bit like buying the car of your dreams and discovering that only the dealer can make it work.

WordPress is such an important part of the modern web landscape that all developers have at least some experience and can dedicate themselves to coding and building. This means you can run your website on a day-to-day basis, adding blogs and new products, but whenever a problem arises or you decide that the time is right for a makeover, you won’t be short of people who can help you.

7. It’s a platform you can trust.

Having been around for over 10 years, WordPress has continually worked to eliminate problems and bugs that are known to plague other content management systems. It’s not absolutely hassle-free (what’s in the world?) But it’s the closest you’ll find anywhere.

8. WordPress is mobile friendly

By now, you’ve surely heard the statistic that mobile web browsing now outperforms desktop and laptop by a neat margin and this shift in user habit has had an effect on the online landscape. These days Google bars actively websites from your mobile search results if it is not mobile friendly. If that’s you, more than half of your potential traffic will be gone at a stroke.

Fortunately, if you base your website on WordPress, you have all the tools you need to be successful on all devices because WordPress doesn’t just work on mobile devices, thrives. Your website still needs to be well designed, but done right WordPress can provide a great user experience on any device and an easy-to-use site generates sales and leads.

9. Ideal e-commerce platform

These days the number of items purchased over the internet is staggering and is only headed in one direction, creating in its wake a market that businesses large and small understandably want to exploit. WordPress is your ideal platform, seamlessly integrating with some of the world’s most popular and stylish ecommerce solutions, like Woo Commerce and Magento, to give your products a real wow factor.

Additionally, the core of these e-commerce solutions is free, but can also be highly customized to meet specific needs. Are you a wine club that only wants to sell in boxes of six? Or a company that ships monthly subscription boxes of snacks? No problem.

10. It is a powerful marketing ally

Do you want to reach as many people as possible with your products and measure the behavior of your customer base? WordPress is your platform. With WordPress you can get your entire range of products on Google Shopping and attract customers who are looking for exactly what you sell, directly to you.

You can also connect your site to an email platform like MailChimp and measure the behavior of customers who visit your site from their inbox, including things like what products they bought and the last time they bought from you. This allows you to customize campaigns targeting those who say they haven’t bought from you in 3 months by offering them a discount to bring them back. Or reward loyal customers who buy from you regularly. All using WordPress data. Powerful, right?

Time to make the most of it!